1
2

Ivana Miklošević

1

, Gabrijela Bosak

2

,

,

Ivana Miklošević

1

, Gabrijela Bosak

2

,

1. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
2. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
1. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
2. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia

Abstract: This paper analyzes employee perceptions in the Republic of Croatia regarding the application of artificial intelligence and cybersecurity, with a particular emphasis on their familiarity with these technologies and their attitudes towards the potentials and risks of their implementation in modern business. The aim of the study was to identify the level of employee familiarity with artificial intelligence and cybersecurity technologies and to investigate whether there are differences in attitudes based on demographic characteristics, such as gender and education level. Empirical research was conducted through an online survey on a sample of 111 employees from various sectors in the Republic of Croatia. Using descriptive and inferential statistical analysis (t-test, ANOVA), the relationship between respondents' demographic characteristics and their perception and familiarity with artificial intelligence and cybersecurity was investigated. The results show a moderate level of familiarity among respondents with the concepts of artificial intelligence and cybersecurity, as well as expressed concern about potential job losses due to business automation and the possibility of cyberattacks. The gender of respondents does not significantly influence the investigated attitudes, while the level of education significantly impacts respondents' familiarity with artificial intelligence. The paper contributes to understanding the challenges of implementing artificial intelligence in enterprises and provides recommendations such as employee education and the development of organizational strategies. The results have practical implications for strategic human resource management in a digital environment.

Keywords: employee education, cybersecurity, employee perceptions, enterprises, artificial intelligence

Summary: This paper examines employee perceptions regarding the application of artificial intelligence (AI) and cybersecurity in Croatia, with a particular focus on their familiarity with these technologies and their views on the opportunities and risks associated with their implementation in modern business operations. The aim of this research was to identify the level of employee awareness regarding artificial intelligence and cybersecurity, as well as to investigate whether demographic characteristics such as gender and education level affect these perceptions. Empirical research was conducted using an online survey on a sample of 111 employees from various sectors in Croatia. Through descriptive and inferential statistical analyses (t-test, ANOVA), the relationship between demographic characteristics of respondents and their perceptions and familiarity with AI and cybersecurity was explored. Results indicate a moderate level of awareness regarding artificial intelligence and cybersecurity concepts, alongside pronounced concerns about potential job losses due to automation and risks of cyberattacks. Gender did not significantly influence employee perceptions, whereas educational level had a significant impact on respondents' familiarity with artificial intelligence. This study contributes to the understanding of challenges related to AI implementation in enterprises and offers recommendations such as employee education and the development of organizational strategies. Findings also hold practical implications for strategic human resource management in a digital environment.
Keywords: artificial intelligence, cybersecurity, employee education, employee perceptions, enterprises

This work is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.

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