1
2
3

Lena Sigurnjak

1

, Sanja Knežević Kušljić

2

, Ivana Sluganović

3

Lena Sigurnjak

1

, Sanja Knežević Kušljić

2

Ivana Sluganović

3

1. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
2. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
3. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
1. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
2. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia
3. University of Slavonski Brod, Trg I. B. Mažuranić 2, 35000 Slavonski Brod, Croatia

Abstract: The paper analyzes corporate resilience with a special emphasis on business crises in the digital age. Faced with an unpredictable and changing environment, companies must develop resilience in order to adapt to market changes and maintain stability. The theoretical framework of business crises in the digital age includes the analysis of different types of business crises, because crisis situations are one of the main drivers of market imbalance. Therefore, the purpose of the paper is that companies must adequately adjust their business strategies in order to successfully respond to the crisis they find themselves in. For quality adaptation to crisis situations, it is important to identify the problem in time and develop business strategies to solve it. The aim of the paper is to explain in detail the dangers that business crises can bring to companies and the way in which the digitalization of business can affect the emergence of a crisis as well as its management. Digitization is increasingly common in companies due to the numerous advantages it brings to business, therefore, the introduction of technological solutions and innovations is extremely important for building the resilience of companies. The paper uses methods of analysis, synthesis, induction, deduction, and a descriptive method to present the researched concepts. In the research part of the work, a survey is conducted among 62 respondents, which aims to highlight the importance of cyber security in digital business and the ways in which it can be achieved.

Keywords: cyber security, digitalization, resilience, business crisis, technology

Summary: The paper analyzes corporate resilience with a special emphasis on business crises in the digital age. Faced with an unpredictable and changing environment, companies must develop resilience in order to adapt to market changes and maintain stability. The theoretical framework of business crises in the digital age includes the analysis of different types of business crises, because crisis situations are one of the main drivers of market imbalance. Therefore, the purpose of the paper is that companies must adequately adjust their business strategies in order to successfully respond to the crisis they find themselves in. For quality adaptation to crisis situations, it is important to identify the problem in time and develop business strategies to solve it. The aim of the paper is to explain in detail the dangers that business crises can bring to companies and the way in which the digitalization of business can affect the emergence of a crisis as well as its management. Digitization is increasingly common in companies due to the numerous advantages it brings to business, therefore, the introduction of technological solutions and innovations is extremely important for building the resilience of companies. The paper uses methods of analysis, synthesis, induction, deduction, and a descriptive method to present the researched concepts. In the research part of the work, a survey is conducted among 62 respondents, which aims to highlight the importance of cyber security in digital business and the ways in which it can be achieved.
Keywords: business crisis, cyber security digitization, resilience, technology

This work is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.

Received: 12.06.2025.

Accepted: 23.07.2025.

Number of views: 82